The Beginnings A belief in the power of imagination led to the birth of “Shrinivas Sugandhalaya”. In India, scents and rituals co-mingle every day. The gentle aroma of a jasmine garland can provide a sense of grounding here and now. A whiff of Sandalwood Incense from Father’s study is a sign that he is pouring over books or in deep meditation. In a land where the power of scent is indisputable, Late Shri K.N. Satyam Setty, the founder of “Shrinivas Sugandhalaya” decided to imagine a world of scents for his Love & Passion. He established a small Incense manufacturing unit in the year 1964, making up his mind by understanding ancient way of making Incense with various fragrances, particular interest to him was a practice used by monks in medieval times whereby the key incense ingredients were incorporated and massaged into a special container resin which was then hand-rolled into incense. This technique called “Masala” or “Flora” Incense became the prime driver of production at Shrinivas Sugandhalaya (the other technique, known as “charcoal” incense literally involves dipping the unscented stick directly into the ingredient mixture). Over the years, “masala” incense has established itself to a global audience as lasting longer and stronger per stick than its “dipped” counterpart and Satyam Setty, being the contemporary “King of Masala Incense”. Satyam Setty was a keen innovator and used his power of imagination to evoke powerful moods through his recipe blends. One of the best blends from the house was the “Satya Sai Baba Nag Champa”, which is the most sought after and commercially successful masala / flora incense blend across the world till date. A New Chapter While Satyam Setty revolutionised “Shrinivas Sugandhalaya”, his son Shri Balakrishna Setty joined him & apprenticed under him. Acquainted with the manufacturing process, Balakrishna Setty strives to combine his innovative, genius and creativity with the high standards of the original manufacturing process with the key of purity & quality ingredients. It was his father’s belief & trust in him that made Shri Balakrishna Setty to invent a new fragrance hand rolled Agarbatti called “SUPER HIT”. As NAG CHAMPA & SUPER HIT quickly came to be loved across the country homes, with its success “Shrinivas Sugandhalaya” Incenses became popular for their signature purifying capacities.